Corporate Gifts – The Concept Of Giving

The concept of corporate gifting arose when there was a distinct need to identify the promotional items and products being given during events and seminars round the year. The need to distinguish between the ordinary gifts and those of a corporate nature is necessary. Most companies giving corporate gifts do not have to promote themselves through it. They pertain only to a certain class. They cannot be mass produced and have to be innovative to meet the budget and requirement of the company. It also needs to be coveted enough for the recipient. Most corporate gifts are attached with an exclusive tag. And who are the recipients of these coveted gifts? Celebrities, special clients, international attaches and persons who affect society positively are literary awarded and showered with these gifts. Thus, making the entire episode a special and memorable affair.

Today the market is crowded with promotions of various kinds. Therefore gifts that get a special tag obviously are need based and cannot be repeated nor can they be given often. Corporate gifts add a classy image for the company. When it is spread by word of mouth, the gift, the brand and company and the recipient attracts attention. The event is remembered for a long time. Corporate gifts do differ from promotional gifts in numerous ways especially in terms of the value and price of these gifts. They portray the gratitude and concern of the company to the recipient. For example an outgoing celebrity is awarded an expensive gift who has been associated with the company in a valuable capacity. Sometimes even loyal employees get expensive corporate gifts. A retiring chairman gets a beautiful crystal vase or a shiny new car if there is a change in hierarchy. While gifting the clients, it depends on the relationship the client has been with the company. Some of the corporate gifts include leather briefcases, diaries, wallets, crystal mementos, table tops, jute bags, perfumes, incense gift sets, candle stand, wine bags. Corporate gifts do not carry company’s logo or contacts. The main intention is to augment the corporate image and create goodwill.

By: Simon Stringer

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Simon Stringer is a dedicated marketing executive who works for Eureka Promotional Gifts. Simon enjoys helping customers choose the most suitable promotional gifts for their advertising campaigns and takes a pride in developing a close working relationship with his clients. Take a look at www.eurekapromotionalgifts.co.uk for our full range.