Create Your First Banner — Fyi For Beginners

What is the purpose of a banner? To attract a user to click within seconds. That is the purpose of any banner. You must always try to be one-step ahead of the game – never think that your result is the final and finished product. Even when you are happy with your banner you are creating you should always be on the look for new ideas. Create a banner that you feel is attractive and fits for the needs of the audience. Then, the next day do it all over again!

The number of times a banner is viewed is called ‘Impressions’. When a user clicks on a banner it is called a ‘click-through’. When you divide the click-through by the number of impressions you get a very important number: The Click-Through Rate. This ratio is used to judge and measure the effectiveness of your banners. As you try different banners you should measure this number. A click-through rate of 1% is the average of most banners.

Even though many banners are placed on the top right of a webpage this is not the best place for them. Users often subconsciously blur in their mind the usual places of advertising. You can achieve much better results by placing the banner in different locations on the page.

The casual user will not take much time to analyze the details of the page. Therefore, it is important to make your banner not too noisy – with much text and much graphics or it will be ignored. The KISS principle – keeps it short and simple is the best model for banners.

Furthermore, there are only 2 seconds to convince to click. Make the banner self evident. Try writing one sentence to describe your site. Then shorten it. And then shorten it…

When choosing the text for your banner you should try and verbalize to your audience the solutions. Remember that a user always has many choices. You must target your banner to emphasize your unique and best features of your site when you design your banner.

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By: Naor

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