A mailing list is the engine of your online activity. The old adage "money is in the list" can not be true - if you have sent a list of possibilities of contact whenever you have a new product, you can save a lot of effort into marketing their list viewpoints.
You can create a specific list of prospects who are interested in their products, offering a download on your website. For example, look at a very good example - apple. com. By downloading the free iTunes and QuickTime on your site, you are prompted to fill out an optional name and email address so they can send you offers on songs that you can purchase via - guess who - iTunes!
In fact, there is no need to provide this "heavyweight" as a feature for downloading software like iTunes. You can attract prospects with both the quality of some of the gifts as a simple report, a wallpaper, etc.. What is important is that the download offers enough value to the prospect of being ready to give his own email address for him.
However, a simple slap and download and put a link on your site will not be enough to attract potential customers. You'll have to perform certain tasks for your first generating mechanism works well for you.
First, you should make your download form prominently on your website. Preferably, dedicate a page to it and a link to the page for each page of your website. In this way, there is no way your visitors can not find the download page, and when they do, you will some of them converted into your prospects!
In addition, put a little effort in promoting the download. Explain and clarify the values of the download, and why users should download the program. May you think that the reason someone wants a pass, but most visitors would be too lazy to take the effort of downloading, as most of their releases to sit on the hard disk virtual collection dust. It is therefore important to show your visitors why they should download it for free.
