Crush Your Competition

How do you deal with competition within your ads and sales letters?

Should you avoid the issue? Or should you address it head on?

Well, firstly you should know that whatever you are selling within your copy is only one option, a choice; he has other alternatives.

Sure, your prospect may not know of them. But as a result of your copy, you could motivate him to seek other alternatives.

And that’s why you should seek to methodically invalidate every other option other than your own that he may consider.

But how do you do it without advertising them at the same time? After all, if you give attention to them, you’re essentially offering advertising his business for free.

As you can see, this is quite a touchy subject. Here is one approach you could use for a real estate agent:

Seven “Deadly” Mistakes People Make When Choosing A Real Estate Agent

Mistake # 1: Choosing a real estate agent without enough experience

Mistake # 2: Trusting the agent to give you an accurate appraisal

Mistake # 3: Underestimating the lust of the agent to sell your property for whatever he can get

Mistake # 4: Wasting your hard earned money paying more commission than you legally must

Mistake # 5: Giving in to confusion. Spending thousands on advertising without really identifying which strategy will work for you best

Yada. Yada. Yada.

You get the picture, right?

By: Scott Bywater

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Scott Bywater is a professional direct response copywriter and the author of Cash-Flow Advertising. To get a complimentary copy of his special report '7 Ways To Increase Your Turnover... No Matter What The State Of The Economy' (valued at $29.95) and a free subscription to his "Copywriting Selling Secrets" ezine where you'll discover how to write ads and sales letters that make people line up and practically beg you to do business with them visit his web site at www.copywritingthatsells.com.au