Cybermall Shopping

Many businesses and individual sellers are looking for new and innovative ways to reach out to online customers. One of those ways is by adding their storefront to a Cybermall. A Cybermall is an online virtual shopping center that pulls together the home pages of multiple storefronts from across the Internet to provide buyers with a combined shopping experience.

Creating Cybermalls is very much the same as the idea behind traditional malls. Both aim to group stores together and provide shoppers with a convenient way of moving from store to store. Putting them together easily helps to attract more customers than member stores are able to do on their own.

Included in Cybermalls is the convenience of storing all chosen products. This allows customers to visit different stores and to put everything into a single cart. Afterward, when the buyer is done shopping and ready to pay, they can do so in a single transaction managed by the Cybermall. This is a lot more convenient than having to purchase products from each store individually.

Benefits of online shopping
• Bargaining power of consumers. They enjoy a wider choice
• Supplier power. It is more difficult for consumers to manage a non-digital channel.
• Internet increases commoditisation
• Threat of new entrants. Online means it is easier to introduce new services with lower over-heads
• Threat of substitutes
• Rivalry among competitors. It is easier to introduce products and services to different markets

Available Cybermalls
• Buy.com
• HYTEK Cybermall
• Slowtowne Market Place

By: codank

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