Designing Forex Website

First impressions are not only important in real life, but also in cyber space. The appearance of your forex website is crucial for your success. Poor web design can lead to struggle to make a living, a very low income and at the end a complete defeat. What are the tips to make forex website successful?

1. Template

A template is your website “dress”. It contains design, images, logo, navigation menus and special effects. Unless you are a professional web designer, it might be a good idea to take one of thousands free templates available online or even pay a little to get a quality one. There are plenty pre-designed templates available on the net that will suit you forex theme.

2. Navigation

Clear navigation is very important. Since a visitor interested in forex trading may enter your site from pages other than the front page, you have to create a comprehensive navigation menus to guide visitors through the site. Your website users have to be able to navigate your forex website easily. Take advantage of top menus, menus on the side - this is where visitors look first - and even footer at the bottom of the website. Keep in mind that using keywords of your site (such as forex trading, forex brokers, forex reviews, forex offers etc) in the menus is a very good idea.

3. Stick to the Plan!

Choose the colors and font scheme and stick to it religiously. If you have picked a pre-designed template, it gives a fair idea what colors to use. Don’t try to be original and change colors on every page, use crazy rainbow text or unreadable fonts. Simplicity is the key.

· Be consistent with your fonts. The preferred fonts among webmasters are Arial and Veranda of size 2.

· Choose the background wisely. A complicated background makes text difficult to read and comprehend. The mind wonders and boom! you lost a customer. Once again, be consistent. One background for every page is a very good option.

· Understand the psychological effect of colors. Overall, green, blue and purple colors are considered safe and calming. Dark and warning colors such as red, back and brown may cause suspicion and fear. Bright colors such as yellow, orange and white sets a cheerful, unofficial mood. For the content area where the important information is placed, such as forex brokers reviews, articles about forex trading, latest economic news etc., consider using white background with black text. This is the best option when you try to get the attention of a reader.

4. (Search Engine Optimization)

Start optimizing your forex website from the first day. The basic seo requirements of web page are:

· Site Map

Search engines like site map. The bigger your site, the larger the site map. It should contain links to every page of your forex website and it helps search engine robots and spiders to find all pages of your site with couple of clicks.

· Title Tags

Don’t forget the tags which contain the title of the article and your forex website name. For example, if your site is called Forex Brokers Reviews, the title tag will look like this:

Forex Brokers Reviews

And if you write a review for, let’s say, eToro forex broker, your article title tag will be:

eToro Forex Broker

· Meta Tags

Another type of tags that are equally important – Meta Tags. These tags are placed between and of your forex site source code. Meta tags describe what the site is all about and are important for search engine spiders to find the information about your site and send it back to their databases. Try not to leave this part till the end. Tag every new page you make with Meta Description and Meta Keywords.

· Focus on the Content

Make your site interesting. It is not all about search engines – people have to read your articles too! Write or hire someone who can provide a good, well-written and one-of-a-kind content with a prime focus on your forex website keywords and keyword phrases. Once again, don’t try to clatter the content with the keywords. It makes an article annoying and unreadable for many.

Update your content with fresh and interesting information on a regular basis. Not only the visitors will consider coming back to your site to read more, but your website reputation will rise in the eyes of search engines, including google.

· External Links

Whenever you link to another website, it is wise to open it in a new window. This way your visitor will not leave your site with a first click. Even if this individual likes where he/she was redirected to, your forex website is no longer available and most likely this person will not bother looking for you again.

· Competition

Competition for your keywords, such as “forex” and “forex trading” is fierce. Instead of obsessing over it, target keyword phrases instead.

· Keywords and Keyword Phrases

Speaking of keywords and phrases, use them appropriately in the content, text links, image ALT, title and the domain name. If your site is about “forex indicators”, make sure to use these keywords on every page.

· Link Building

When you work on building and exchanging links, consider the fact that quality is much more important than quantity. In fact, poor quality links can be fatal to your forex website.

· Image Description

Add the image title and tags to every image. This is a great way to place keyword rich description with the images.

Annoying stuff every webmaster should avoid:

1. Autoplay music. I personally can’t stand this. Whenever there is music at the background, I leave the site within seconds. Keep in mind that your favorite song might not be as loved as you think by others. Keep your site professional and leave the music for the windows player!

2. Crazy special effects with JavaScript, Flash and Animation. The advertising banners you will promote on the site will already create the animated effect. There is no need to make more. Besides, I think everyone agrees that flash introductions are beyond annoying!

3. Pop ups and pop unders. Advertising forex brokers banners will be enough to make a living. Stay away from everything that is spammy.

4. Busy backgrounds and unreadable text size and fonts.

5. Leave the hit counter for later. Unless you get at least 1,000 visitors per day, keep the stats for yourself.

Most importantly, understand that it takes time until you see the results. Until that happens, focus on the content of our forex website, the layout and the best way to promote it.

By: Yana Makhanov

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