In this day and age, it pretty much goes without saying that direct email marketing should be an integral part of almost any business's total marketing strategy. Business people who know this also know the importance of building an email address list.
Getting the Most Bang From Your List
Even so, in spite of the fact that so many of the top Internet marketers will tell you that the real money is in the list. The fact remains that it really is how you capitalize on or monetize your list that can make the crucial difference. While on the surface this may at first glance appear to be a simple concept, in reality theres a whole lot more to it.
Creating the Perfect Direct Email Marketing Letter
The number one mistake that far too many first time Internet marketers make, is that they fail to make a distinct separation between their email and their sales page. You see the average Internet user is far more savvy than they were in the past, so it is crucial that the opening email be informative non promotional and arouse their curiosity, so that it will entice the reader to click to the sales page.
The Introduction Of a topic Of Extreme Interest
The very first paragraph of the direct email marketing letter itself has to draw the reader in with the introduction of some topic that is of interest. If you can get them past the first paragraph, thats a huge step, considering that you have already enticed them to even open the email. The following body of the email should be direct and to the point. It should point in the direction of some problem, need or void that what ever it is that you are selling can solve, answer or fill.
The Final Segue In Your Introductory Email
The end of your email should then make a connection between their needs and wants and your product or service. Make sure that you include your link more then once in your final paragraph or segue. Mention it only once and the pass over it, then the odds are diminished that they will click. Mention it two or three times and the odds of the reader clicking to your sales letter are increased dramatically.
