Diverting Your Websites Domain Name To Another Landing Page

It would also be damaging where the customer is diverted to a competitor’s site, is confused and transacts business with your competitor thinking the site is associated with you or your brand.

Competing companies often use hidden trademarks as meta tags, keywords or links to position themselves at the top of search engines.

You may think all this far-fetched, however diverting a competitor's domain name to pornography has happened in the UK.

Peter Adediran Internet Lawyers Cases

Peter Adediran Internet Lawyers Cases

With respect to keywords, the main argument used to refute allegations of brand infringement by supporters of brand diversion is that there is no customer confusion since the text is hidden. The uncertainty in this area of Internet law may finallyneeds to be resolved.

By: Internet Lawyer

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Peter Adediran's first job after qualifying as a solicitor in 1999 was as legal counsel of a venture capital firm specialising in investments in Internet companies. 1999 was the era of the dot com boom so Mr Adediran is a pioneer of the Internet from a legal perspective. He wrote a textbook called "A Practical Guide To Buisness, Law and the Internet" Published by Kogan Page in 2002. Mr Adediran now runs his own law firm, based in London, specialising in cyberdefamation and domain name disputes.