Do Squeeze Pages Still Work For List-building?

Are you wondering if squeeze pages still work well to build your email list?

The "squeeze page", or "forced opt-in", offers a bribe (often a report, audio, or video) in exchange for the visitor's contact information (most notably their email address).

Making a free offer to your site visitors in exchange for their name and e-mail address is a great way to grow your e-mail list, but it has to be done carefully so that you don't also drive away potential customers.

Consider the following...

Growing your email list is the surest way to grow your business, sales and profits.

The challenge in today's internet marketing world is it's harder than ever to convince people to opt in. A squeeze page is probably the best list building tool available, but you must be careful. Using a squeeze page the wrong way can hurt your business more than it helps.

First, know that the most effective squeeze page is used on "salesletter site" - that is, one built to sell one product. Using a squeeze page as the "gatekeeper" of your salesletter sifts and sorts potential buyers by level of seriousness. It also gives you a list of prospects who are clearly interested in your offer (or at least in your subject).

One of the biggest mistakes I see being made online is putting a squeeze page in front of the wrong kinds of sites.

Sites that are intended to sell one targeted product or service, through direct response promotion, are good candidates for the squeeze page approach. Portals, branding sites, and blogs should not be protected by a squeeze page.

Just keep in mind that your squeeze page is a barrier to what is behind it.

For direct response sites, it's a valuable tool; used on other kinds of sites it may simply be a turn-off to your customers.

When you offer the right kind of bribe, however, you can get people to opt in through the squeeze page -- building a valuable, targeted email list.

Why are people more reluctant and wary about giving up their email address? Spam, viruses, scams, and spyware are a few reasons.

The bottom line: squeeze pages work. I use them, and I think you should do. The key is to use them in the right situations.

By: Ray Edwards..

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