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Do You Make This Common Mistake In Your Mailings?
What am I talking about? Well it's a simple yet powerful way to harvest twice the profits from every direct mail campaign you ever run. And best of all, it works for almost every industry, every market and every situation. I'll tell you more about this strategy in a second. But first, did you know that: ... A study done by the Association of Sales Executives revealed that 81% of all sales happen on or after the fifth contact? ... Or that businesses who have good follow up systems in place enjoy higher conversion rates and more referrals than those that don't? This means that if you aren't sending follow up letters with your sales letters, you are leaving real untapped profits on the table... Up to 100% more to be precise, as that's how much extra response I have seen (sometimes more) when a sales letter is followed up a reminder sequence. So why don't business owners send more follow ups with their sales letters then? Well in my experience, there are two reasons... Firstly, most business owners don't realize that multiple mailings (sometimes referred to as customer farming) can result in such a rise in response. They simply send out their first mail piece and think that's enough, never knowing they have only tapped into just half the profits. But interestingly, that is not the most common reason I encounter when speaking to small business owners. The most common reason why businesses don't follow up with their mailings is simply a lack of systems. Let me explain... You see, most small business owners I talk to tell me they simply don't have enough time to follow up with the prospects who haven't responded to their mail. But this in itself doesn't mean that these business owners don't have enough time to do the follow up. It just means that these business owners don't have the right systems in place to make their follow ups work. In fact, a good follow up system should actually have three main things going for it. 1. It should be systemized, 2. It should produce predictable results, 3. And it should require a minimum amount of time an effort to make it run. This means that following up with your prospects isn't the only important factor at play. Your follow up should also be systemized to ensure it is consistent, automatic and almost effortless to do (or it could be too costly and time consuming to be worth your while). Believe me, no matter what you products sell or what industry you are in, your business will almost certainly benefit from having such a system follow up in place. Article Directory: http://www.articledashboard.com Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" where I outline everything so it's as easy as 1, 2... 3. Download it for free by visiting www.copywritingthatsells.com.au |
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