The American culture is a colorful mixture of subcultures that have blended into it, as wave after wave of immigration occurred during the past 300 years. This diversity in cultures, as well as shared history and common beliefs, give the country a strong sense of identity. English is the language spoken across the U.S., but Spanish is spoken as well, especially in Florida and states near the border with Mexico. In addition, other languages are spoken in various places, such as Inuit in Alaska and Hawaiian in Hawaii. Recent immigrants speak more than 100 languages.
Egalitarianism or equality of all people is at the core of American culture. Americans emphasize equality of rights and status and the nation is held together, despite its differences, by this sense of equality. Americans also value highly qualities such as personal effort and self-reliance, which, along with their tenacious and indomitable spirit, form the basis of the “American Dream”.
Americans are task-centric more than people-centric. They use a very direct form of communication, which might prove offensive to those who do not understand this. Communication in business environments is primarily for exchanging information and facts and comparing opinions in order to make decisions.
Business in the USA
Americans follow a very strict code of business rules and practices, and expect their associates to follow suit. The main emphasis is the policies, procedures, and budgets of prospective partners. Negotiation is considered a means to an end, and usually takes into account the benefit to all concerned, culminating in a signed contract.
If you are meeting your American business associates for the first time, make sure you clasp hands in a firm handshake and make unwavering eye contact. Keep your business cards readily available. Be prepared to work with women at all levels of business, as well as men.
Working in the USA
Qualities such as personal competence, professionalism, and responsibility are crucial in the American workplace. It is very competitive, but demands ethical conduct, no matter what is at stake. The aim is to secure the best deal possible for the business and they set aside personal relationships if necessary. Official commitments are very important to Americans and they keep their social and work lives apart.
Americans normally work from 8 a.m. to 4:30 p.m. or 9 a.m. to 5:30 p.m., Mondays through Fridays, but work longer hours frequently. There are only four major holidays on which the majority of businesses in the United States will be closed. They are Christmas on December 25, New Year’s Day on January 1, the Fourth of July, and Thanksgiving (the third Thursday in November).
Structure and Hierarchy in American Companies
American individualism and its diverse nature are well-known, and this extends to a company’s organisation and structure as well. Rank and educational status are very important to them, which is evident in their adherence to hierarchy within the organisation. The work atmosphere itself is less formal and more casual, with colleagues addressing each other by first names irrespective of rank or position, except for doctors (medical and Ph.D.s) who are usually addressed by their title.
Business Etiquette
American punctuality has a reputation in business circles, and you are expected to be on time for all appointments. Failure to be on time will be perceived as a sign of disrespect. They also take deadlines seriously. Being polite is appreciated and you may indulge in a bit of small talk in the course of an important meeting, to lighten any tension.
Once the formal introductions are done, your American associate is sure to ask you to address him or her on a first name basis.
Conclusion
Every company, industry, and region in the U.S. has its own distinct business culture. To start a successful alliance with Americans, it is vital to learn, understand, and follow accepted business practices. Learn about the culture, ethics, and values and you are sure to succeed in your business endeavours with them.
