Domain Age For Better Placement

One main factor of Google algorithms is domain age factor. The age of domain is important because it gives the longevity and automatically it is responsible for the relevancy and popularity in any search engine. Therefore the domain age is a factor that can determine your websites popularity and its appearance on the result chart. Driven by spam sites which pop up and die off quickly, the age of the domain is usually a sign whether or not a site is yesterday's news or tomorrow's popular site. We see this in the world of business, for example. While the novelty that may go with a new store in town brings a short burst of initial business, people tend to trust a business that has been around for a long time over one that is brand new.

Two things are considered in the age of a domain name are the age of website and the length of time a domain has been registered. The age of the website is important as it will tell that how long the content has been on the website. The duration of its promotion, even the time when the last content was updated will be known from the age of the website. The length of time a domain has been registered is measured by not only the actual date the domain was registered, but also how long it is registered for. Some domains only register for a year at a time, while others are registered for two, five, or even ten years.

The importance were given to age; age of incoming links, age of web content, and the date the domain was registered etc in the Google update.

While discussing the domain age factor we are bound to discuss about the spamming. Google has taken action to prevent the spamming in search engine by giving new websites a waiting period of three to four months before giving it any kind of Page Rank. This is referred to as the sandbox effect. It's called the "sandbox effect" because it has been said that Google wants to see if those sites are serious about staying around on the web. The sandbox analogy comes from the concept that Google does this by throwing all of the new sites into a sandbox and let them play together, away from all the adults. Then, when those new sites "grow up", so to speak, then they are allowed to be categorized with the "adults", or the websites that aren't considered new.

But what if you are to do new with your website? Do not worry about that. There are some things you can do while waiting for the sandbox period to expire, such as concentrating on your back link strategies, promoting your site through Pay-per-click, articles, RSS feeds, or in other ways. Many times, if you spend this sandbox period wisely, you'll be ready for Google when it does finally assign you a Page Rank, and you could find yourself starting out with a great Page Rank!

By: Scott Johnson

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