Don't Fall Into The Trap: Seo Spam

When strategizing your Search Engine Optimization plan, there are many techniques and rules you should follow. A major aspect that every marketer should be aware of is SEO Spam. This type of spam works the same as the telemarketers who call you during dinner and won’t take no for an answer, except SEO spam fills up search engine results pages. If you are ever detected as a possible spammer, your search rankings will be penalized and will more than likely be removed from search engines all together.

How do you know whether what you are doing is right or wrong? You may not always know, but if you’re using guidelines provided by various search engines you should not to worry about being labeled as a spammer.

SEO spam is also known as spamdexing – spamming indexes. While some techniques are obviously spam, others aren’t that easy to detect but should be avoided anyway. It is best not to do anything that makes you believe is wrong. Try not to make your site appear to be something it really is not. This is misleading and will lower your ranking.

Below is a list of spamming techniques commonly used:

Keyword Stuffing – Repeatedly placing keywords on a web site

Gateway Pages – Designed specifically to attract search crawlers but are useless to the visitors. Normally, a gateway page will have only the visible text, “click here to enter”.

Hidden Text – Text is usually the same color as the background of the page so that visitors cannot see it. The text is normally a collection of keywords and phrases.

Link-Only Pages – These pages consist of nothing but links. This should be avoided by any means necessary.

Transparent Links – Links included on a page but are the same color as the background.

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