"I can only hear the exact same thing said to me so many times in the exact same form before I just get tired of hearing it.
Yeah, a company might have a good deal, and they might send me a postcard every month telling me they have a good deal. I get the message, and I understand they have a good deal, but I don’t always care anymore once the message has been understood because there just isn’t enough variety in how it’s being said to me.
Good marketing is about getting people interested in your company. How many times can you watch a movie or show over again before you just kind of get sick of it? I might even really like the movie the first time I saw it. I’ll enjoy it the second, and the third, but by the four, fifth, six, and so on, I’m losing interest. Then the day comes when I’ve grown to dislike it.
What makes this sad is when the original message was good. A company came up with a knock out postcard or great looking brochure, but because they tried to ride on it for too long the message became stale and lost its impact.
The message here is to make things interesting. Custom printing should be your best friend and provide you with a long list of possibilities. If you aren’t looking at them than you aren’t likely to come up with anything new or unique.
And you don’t always have to find something completely new. While a never before seen style of marketing can do wonders to promote a company, it also carries risks. My point here isn’t to say you should avoid innovations in marketing, but instead to point out that custom printing doesn’t always have to be something never seen before.
You need to vary up what you do with your marketing, not necessarily what everyone else is doing as well. If you want to branch out into uncharted territory by all means, do so, but if you want to stick to the tested and proven successful marketing, you’ll still be improving your sales so long as you’re adding a new twist to what you’ve done before.
Keeping people interested can be a very difficult part of the marketing world. You don’t want to stray too far from what has worked in the past, but you can’t just keep repeating the past either. There is no simple answer for what will work best for your company, but I do know that the same old thing done too often will only hurt you.
Take a look at what custom printing opportunities are open to you and start making your advertisements interesting again. Variety is, after all, the spice of life, and the backbone of strong marketing.
