Don't Make These Seo Mistakes

We can learn many things from other's mistakes. The main thing is to learn what things to avoid completely so you don't have to follow the same route they took. There's no use in making the same mistakes as others if you know better.

For example, this February Overstock.com was heavily penalized for unethical gaming by Google. Overstock was caught offering discounts to college members who linked their.edu pages to their website. Google ranked educational pages higher than average consumer pages, and it bumped up Overstock's rank on the search engine significantly.

Google shut that down, however, as soon as they found out. Overstock.com was initially on all the top options in their field, but now it is very far down the page rankings because of their penalization. Google changed their tactics again after this disaster, and has very strict penalties for services and websites who try to artificially manipulate their rankings with unethical SEO techniques.

Questionable SEO practices are often referred to as gaming. Gaming is a concept that has been around for a long time with Google. Most notable gaming occurs with spam sites.

Recently, however, the public was made aware of well-known companies that have been gaming Google and other search engines as well. These are brand-name companies that have good reputations at stake. These companies got slammed hard by Google, just like spam sites.

J.C. Penney, for example, was recently called out for their SEO gaming techniques. They used black hat link farm techniques to get ahead of their competition on search engines. Link farms are designed so all links on the page hyperlink to the rest of the sites of the group, thus upping their link usage.

Link farms are a form of spam. Link farms connect and form a lot of links that are unrelated, and there are usually a long list of links to go with it. While it initially boosts up the site's rankings, when they are found they are quickly banned off of search engines completely.

Hearing these stories can help us know the importance of using and finding the right Boise SEO company. Choosing a company that has ethical and professional standards can help you and your company from falling in to pitfalls like Overstock.com and J.C. Penny ran in to. Taking the time to thoroughly investigate your company can save you from having to work with a company who uses underhanded SEO techniques.

By: Shawn Olson

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SEO For Idaho is a Boise SEO company. We are able to work with your current website and promote it to the top of the search engines. We use white hat techniques only and our clients stay where they are; at the top. If you are interested, please contact our Boise SEO Company.