Double Your Traffic And Lower Your Advertising Cost
I am sure you have read numerous articles on this subject and walked away thinking, "yeah, right", because the article explained absolutely nothing on how to do what the title said.
You have probably seen articles or ads claiming you can increase website traffic, or increase webste traffic for free, then after either purchasing the information or reading the article you were no further ahead than before you saw the ad!
I intend to change that right here and now.
Here's how my website works and you too can utilize these techniques, often referred to as "tricks", or "secrets of the Guru's".
I may get some nasty e-mails from those that feel this is still guarded information, but I feel that the real test of this info is in putting it to work for you. So, why not help someone that may be still wondering what to do to drive traffic to their site.
To increase traffic, and lower your advertising cost you need to ADD a lot of keywords to your site. You need to do BOTH for one simple reason.
Using a lot of keywords, especially a certain kind of keyword, results in the traffic you attract to be more diverse than if you had many fewer keywords. Mathematically think of it like this: one keyword may get 1000 hits a month. You may see 10 of those hits at your site.
Now, what if you had 100 keywords, that each got 1000 hits. If you only got 10 hits from each of those 100 keywords, you might see 1000 hits to your site. How about 500 keywords? That would be 5000 hits. I am using very conservative numbers to keep this explanation simple, and not give away too much!
OK, now how do we lessen our advertising cost by selecting "special" keywords.
Maybe some of you figured this out, or actually experienced the "redirect" when searching for information on your favorite search engine.
Have you ever searched for "Joe's Lawnmowers" and found "Bob's Lawnmowers" instead?
Think for a second what just happened. What if you ended up purchasing from Bob instead of Joe?
You just gave your money to Bob, when you originally planned to buy from Joe.
The trick or better said technique here is using keywords of comparable products to lure traffic to your site and products. There is no end to your imagination on how to use other products "name" and associated "advertising" budgets to "lure" prospects to your site that may sell very similar products.
If you combine many keywords which are of similar niche markets for your product or service you will see a definite lowering of your advertising cost particularily in pay per click (PPC) ads.
Mathematically the many keywords "spread" the probability of a "hit" such that more hits become sales. We can show you our advanced calculus explanation on this, but for now let's just say that this works! Just kidding on the calculus.
There are some schools of marketing thought that say to target as much traffic as you can whether it is related to your sites main purpose or not. We are still of the opinion that targeted traffic that is made up of people that are from a certain "niche" market is still the best traffic you can have.
In today's market place where competition is always fierce, even targeted traffic wants you to show them why YOUR product or service is the best.
We will address niche marketing in our next article.
For now, we can show you exactly how to utilize the ideas in this brief encounter with your internet marketing. We use these ideas everyday to decide how to fine tune our marketing ads, and better define our niche audience to market to.
If you are looking to increase your website traffic or even result in increased website
traffic for nearly no cost or free, then this is the answer you have been looking for.
Thanks for reading this and we hope it was informative. We offer this information to all of our students and look forward to your comments.
See http://www.certainchange.com for the road map to putting these time tested techniques to use.
