Dress Your Email Marketing For Success - Here's How

If the type of market you are in lends itself to email marketing, then you simply have to get going with it asap. Hopefully you know that we do not in any way mean spamming people, or engaging in poor relationship marketing. If you are going to do it, then you should learn how to do it the right way. Do keep reading because you are about to learn some solid email marketing practices that the pros use all the time.

An important element of email marketing is follow up marketing. Drip marketing means you follow up with people at a slow pace over a scheduled period of time. A long time ago it was shown that people need a certain amount of exposures to an offer before they decide to buy, if they decide to buy. It is well known that you need to have a good relationship with people, in terms of frequency of contact, before they feel comfortable about buying. In order to accomplish all of this, you will need to set up an account at an autoresponder service like Aweber or GetResponse, or even iContact. The autoresponder will allow you to pre-schedule your email messages and queue them up so that they go out as per the time that you set. Your best bet is to do some research and find out what successful marketers do when it comes to how often to email a list.

Your own frequency of mailing is your call, but you should get a good idea about how to do it.

2) Consider what days you want to send emails to your list, as this can make a difference in the response rate. In other words, you should never do a mail out on weekends, Friday and Monday. The weekend is the time when people are least likely to log on to their email account. Many people start preparing for the weekend on Friday, so this isn't good either. Lots of people feel tired and sluggish on Monday, as the week is just starting. Tuesday and Wednesday are generally the best days to send your emails, and research confirms this. Your emails will produce better results if you send them out in the middle of the week.

3) Finally, consistency is a very important factor if you want your email marketing to be effective. Your goal as an email marketer is to become familiar to your subscribers and urge them to respond to your offers, and this takes consistent activity on your part. No matter what you're sending out, whether it's a newsletter, a simple offer or just a general email message, just be consistent.

There is a lot you can learn about email marketing, and we recommend you discover what is out there on the subject. A highly successful email marketing ability can literally change your fortunes almost overnight - it has been done many times. Any process can be improved, and that is really what you should always try to work on.

By: Ima Voegeli

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