Duplicate Content. Complete Guide To Cleaning Your Business Website And Keeping It That Way

Many internet marketers struggle to get top rankings with their money webpages but rarely they realize that part of their problem is onsite duplicate content.

And the most exposed types of websites are thin affiliate sites, ecommerce sites, submission sites with few submissions and blogs.

How do you know if your site has dupe content?

Begin by making note of your website's structural features like footer, header, sidebars and other.

Because they do not change or replace each other as one navigates your site, these structural elements form the site's template.

Part of the problem lies in these repetitive blocks of text and images. Just because we don't always observe them this doesn't mean Google ignores them also.

Ecommerce websites.

Why this type of website is predisposed to having duplicate content is because generally each product presented is displayed next to a short descriptive or prescriptive paragraph and a picture.

Problems appear when the page's content container is surpassed by the actual page template.

When using images to design of fill in your page layout, consider the fact that the Google bot can't read pictures.

The problem is really that simple to explain and it's even easier to repair.

All that's required is to calculate the proportion of text template relative to the text in the content container. Here's how:

All you need to is copy and paste the entire web page into a word process eliminate all commercial related text so that you remain with only the template; count the number of words contained by your template. Hold on to it!

Once you have the number, create some unique text, more than you have in the page template. This will pull down the dupe red flag and also differentiate your webpage among similar product pages (from an SEO perspective).

No other onpage factor is more predisposed to generating duplicate content as the title tag is.

It goes without saying that no two webpages should have the same title tag.

Important tip: When working to differentiate two or more title tags don't rely on stop words. Stop words are a distinct word category that Google overlooks when establishing keyword relevancy. It basically doesn't count them.

Duplicate content affects ecommerce sites also from an off-site perspective. It has to do with the same review articles being used on multiple sites.

The details are presented in the next section.

Affiliate websites.

As big MLM and Network Marketing companies are gaining ground in the online market, search engines witness a flood of thin affiliate sites that all what a small piece of the big mama's pie. So what do search engine do: they literally wipe out small affiliate sites competing in the SERPs for those particular keywords.

First on Google's list of priorities is to return relevant search results. And common sense dictates that the strong relevancy is claimed by the webmaster with the biggest budget to invest in SEO, generally mother websites and couple of privileged affiliates.

For the other affiliates is basically a deft struggle to appear in SERP, with no one decisively breaking the exclusive party. The reason is that these all have the exact same duplicated content - referenced as offsite duplicate content.

If you're promoting an affiliate offer with SEO, use the following strategy:

1. Come up with unique articles and offers for your affiliate product;

2. Bring conceptually unique content - argument what separates you from the other affiliates competing for the same product/service; give the product a new perspective, associated with you as a marketing brand - this build authority throughout the community and helps build inbound links;

3. Very Important: increase the number of web pages. Your website should be a comprehensive encyclopedia for the product and the market it represents. Presenting "incredible" offers without adding value won't cut it with the search engines. These robots feed on fresh and valuable content. Understand this single aspect and you've dominated your niche.

Blogs.

Blogs are well appreciated for their content management features, but if you're not careful you could end up with blog posts and articles showing in three, five or six different locations.

How to avoid generating duplicated content on blogs:

1. Include each post in the category that best suits it's tone and theme. Never cross include the same article on separate categories;

2. How to use the "More" feature. First, Always use it. Second, use it precociously in the post;

3. Prevent Google and other SEs from indexing blog sections meant to enhance user experience like: most popular, most commented, authors section and so on. To make it happen use the nofollow attribute or permanently block the access within the robots.txt file.

By: Cristian Lungu

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