Eddie Bauer Releases Online Coupons

Recently, Eddie Bauer coupons have been made available on the Internet. These coupons allow buyers to purchase items at a discount and encourage them to try new products and to try more products in their line. The use of coupons allows the buyer to save on their purchases in the hopes that once they try the product they will become loyal customers and to encourage new customers to try their products. The following is a brief history of the Eddie Bauer brand.

The Eddie Bauer clothing company was founded in 1920 by Eddie Bauer (1899-1986), an outdoor enthusiast from the Pacific Northwest. Bauer began his foray into outdoor clothing design when he patented the first quilted down jacket in 1940 and he continued to patent his design and development work throughout his career. Eddie Bauer was the first independent company to receive a contract from the US Army to design flight jackets to keep pilots warm. He went on to design numerous clothing items, as well as sleeping bags for the Army and he was allowed to place his logo on these government-issued products.

In 1968, Bauer retired and the company was sold to General Mills in 1971. The Spiegel Corporation purchased the company in 1988 with 60 stores and by 1996 the company had expanded to include an additional 300 stores. By 1998, the company expanded ever further with over 550 stores opened in North America, and joint ventures in Japan and Germany, with 32 and 9 stores respectively.

In 1996 Eddie Bauer created its website eddiebauer.com, to keep pace with the growing online market and to add to the selling power of the retail and catalog departments. In 2000, the company created eddiebauerkids.com an exclusively online store.

Eddie Bauer went on to create licensing agreements with a number of companies including camping equipment, bicycles, eyewear, furniture and even Ford Motor Company’s SUV’s.

The company also participated in philanthropic ventures, sponsoring the “Add a Dollar, Plant a Tree” retail program that resulted in a 2.5 million dollar check for American Forests. Additionally, Eddie Bauer teamed up with National Geographic to sponsor, the National Geographic Bee, a nationwide geography contest for fourth to eighth grade students in participating American Schools, the large-screen premier of a film on Lewis and Clark, and Radio Expeditions, an on-location recorded series that brings listeners around the world (also co-sponsored by National Public Radio).

In 2003, the Spiegel Corporation filed for bankruptcy and sold all of their assets except for Eddie Bauer. In 2005, Spiegel, Inc came out of bankruptcy as Eddie Bauer Holdings Inc. (EBH) owned by Commerzbank (the second largest bank in Germany). In June of 2009, Eddie Bauer filed for Chapter 11 bankruptcy protection and was purchased by Golden Gate Capital in July of that year. Eddie Bauer continues to operate three sales divisions: retail stores, outlet stores and online and print catalog.

By: Frank Dallago

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