Effective Marketing With Social Media Tools

The Facebook phenomenon seems to be continuing to gain momentum as time passes. In 2010, Mark Zuckerberg (Facebook’s founder) was appointed Time’s Person of the Year, and Facebook exceeded 500 million users across the globe, transforming the free consumer service into one of the freshest and most powerful marketing opportunities. Companies can no longer afford to overlook the impact social media bears on the buying habits of consumers, and many have profited from this trend by advertising on popular social and professional networking sites.

While it is debatable how many of those users actually access Facebook on a regular basis, the numbers are still amazing. The ability to integrate with social media marketing tools, along with the networking opportunities these sites offer companies, makes the social network landscape very attractive to marketers. Conveniently, the target market for most social media marketing tools tends to overlap with the audience for SMS marketing campaigns.

SMS broadcast marketing campaigns have been proven to be very useful in reaching their demographics. Many of the same individuals that utilize Facebook and other social media sites are also avid texters. ReachTEL specialises in SMS marketing campaigns. SMS marketing entails sending out short, tailored messages to countless mobile devices at once. Messages can be crafted to elicit a quick response and can be specifically created to communicate with a target audience. A notable advantage of ReachTEL’s SMS campaigns is the focus on full-circle communication. Not only can advertisers send a message to thousands of their target market at one time, support for two-way communication and response is also available. As we have discovered with Facebook, it’s all about engagement with your audience.

Social networks have expanded exponentially over the past few years, as ground-breaking new companies gather millions of users. Businesses the world over are rapidly jumping on this bandwagon of newfound advertising possibilities. Many members of social networks are also users of leading edge mobile devices, which presents an exceptional opportunity to communicate with them. ReachTEL serves customers all over Australia with effective SMS marketing campaigns, among other services. We find innovative ways of reaching new demographics with emerging technologies.

By: Nick Adams

Article Directory: http://www.articledashboard.com

Nick Adams is the Service Manager at ReachTEL, an Australian based direct marketing company. ReachTEL specializes in modern marketing strategies including SMS Marketing,Voice Blasts and Email Marketing plans.