It is very important that you understand the benefits of creating mailing lists and in particular collecting lists of buyers. It takes much less work to generate a sale from an existing customer than it does to create a brand new customer. This is reflected in email marketing campaigns as the same people will buy from you over and over again if you provide them with value and build trust. A single person on your list could equate to $100's if not $1000's in revenue for you.
Where do you store your email addresses?
One thing that is outlined in the diagram above, is an Autoresponder service. An autoresponder is a service that enables you to add a simple form or pop-up to your website and automatically store your collected names and email addresses in lists that you can manage. Most Internet marketers use 3rd party autoresponder services that host all of your data, and provide a facility for you to easily send out follow-up sequences and broadcast emails to your mailing lists. When building mailing lists of 1000+ people you need to have a system in place to manage your subscribers.
We recommend using either Aweber.com or GetResponse.com. We personally prefer Aweber as they offer great support (very timely) and their interface is a little easier to navigate than get responses. They also offer a wider range of options that will help you implement much more efficient marketing campaigns.
Our recommendations:
Aweber.com
Ultimately the decision is up to you as there are many Autoresponder services out there, but Aweber and GetResponse are the most reputable and you will be safe in the hands of either one of them.
A "Game" of Numbers
When we try to explain email marketing to people, the easiest way to do it is through numbers. These numbers represent the exact goals that people need to achieve with email marketing, and the fact of the matter is this is probably the single most effective method to earn a long-term living online. At the very least you should understand these numbers so that you can leverage email marketing in future campaigns.
Email marketing is essentially the process of collecting website visitor's information in exchange for an offer that will appeal to them. By signing-up to mailing list, someone expects timely and valuable information. We have multiple mailing lists across many industries and building a list can be done within absolutely any industry that you are interested in.
So let's take a look at some numbers and find out how email marketing can become such a great revenue stream and put things into perspective. Let's say you set-up a website within an industry like dieting and you drive traffic to a page that offers a free dieting guide & newsletter if someone signs up to your mailing list.
In this case of this example we will say that you are able to get 500 visitors to your website per day (quite easily done within the dieting industry), and 20% of them (a very realistic number) convert into a sign-up to your mailing list.
500 x 0.20 = 100 targeted leads per day = 3000 email leads per month
After only one month you would have 3000 people that you could contact via email and sell to! Let's say that for every mail-out that you send to these people, you can convince just 1% of them to buy a special offer that earns you $30 commission, and that you send out one mail-out to your list every week.
You would be making $3600/mth after just ONE MONTH! Obviously the results will vary on how well you connect with your list and how relevant your offers are to their interests, but this sort of success is quite possible. When someone talks about making $50,000 in 7 days this is because they have a mailing list that they sent an offer to. Imagine how much more money you would be earning with this campaign if you followed this plan out for a full year!
Jamal Ahmad Malik is dedicated to helping people learn the skills of making money online, share their own experiences and promote the medium of internet marketing.
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