Excellence Group Introduces New All Inclusive Luxury Brand To Cancun Hotel

The Excellence Group is launching a new brand that will turn some of its properties in the Caribbean into luxury boutique hotels.

The first property to be transformed under the new Excellence Resorts and Beloved Hotels brand is the La Amada Hotel, in Playa Mujeres, now re-named as Beloved Playa Mujeres, where families, couples and friends will be able to enjoy upscale all inclusive Cancun holidays.

The Vice President of Sales and Marketing for the Excellence Group, Ignacio Fernandez, commented: "The goal of this restructuring is to meet the needs and demands of our clientele. Our mission is to always be attentive to satisfy our guests and to continuously surpass the highest standards of quality. We're dedicated to offering an unforgettable experience of sophistication and pleasure in each of our properties.”

As well as providing fantastic tailor-made holidays to Cancun, the Excellence Group’s will be upgrading its Caribbean hotels in Punta Cana, in the Dominican Republic and Riviera Maya.

Over five million dollars has been invested in the Excellence Punta Cana to upgrade its rooms and facilities. The Excellence Club rooms and the exclusive private lounge have been refurbished along with the Honeymoon Suites which now feature new private large outdoor decking areas with hydro spa pools. Four new spacious Excellence Club Ocean Front / Ocean View Honeymoon Suites with Rooftop have been added to the hotel, each boasting a private furnished two-story rooftop terrace with a hydro spa pool and breathtaking views of the ocean. Guests staying in the suites will also have access to premium amenities in the Excellence Club.

The hotel's spa has been renovated and offers a new hydrotherapy circuit, and a spacious comfortable area that offers showers sensations, massage pool stations and saunas, and much more.

Tourists taking a holiday at one of the hotel management group’s luxury Cancun hotels in Riviera Maya will also benefit from upgrades and refurbishments at the Excellence Riviera Cancun.

Seven new Excellence Club Ocean Front Two-Story Rooftop Terrace Suites have been added to the Cancun hotel and guests can relax in the hydro spa pool on a private 390 square-foot terrace.

Newlyweds will be able to celebrate their nuptials with a romantic stay in the new Excellence Club Ocean Front Honeymoon Suite with Rooftop. The suite features a private furnished two-story rooftop terrace equipped with hydro spa pool and ocean views, as well as a separate couples massage room, a living room area, a bedroom and an additional Jacuzzi on one of the two balconies.

The luxury hotel’s gym has also been upgraded and offers modern exercise equipment and a new Fitness Trail where guests can keep fit while admiring the area’s beautiful tropical environment.

This year, a beachfront Las Olas Restaurant will be also added to both the Excellence Riviera Cancun and Excellence Playa Mujeres resorts.

By: Susan Crown

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The Excellence Group is taking steps to transform some of their Caribbean hotels and resorts into new luxury boutique properties. The first of Excellence Resorts to have been re-branded is the former La Amada hotel, now re-named as The Beloved and offering a more exclusive experience for guests seeking luxury during their Cancun holidays.