Extra Revenue For Your Website Could Be A Discount Away
"For changes to be of any true value, they`ve got to be lasting and consistent." By: Anthony Robbins: Authority on leadership psychology
For many of you out there, running a business can be a daunting task. For you small business owners, you are not only the president and CEO but you are also, the accountant, the marketing guru, human resources and everything else under the sun. So anytime a new suggestion on how to increase revenue comes along you grab hold of it like a life raft from a sinking ship.
I was searching online the other day for toys for my son to take to the beach. I am not much of a beach person myself as the thought of baking myself to a rosy red hue is not really appealing. My son enjoys the beach and being able to play in the sand, build castles and so on, so I go.
While doing my online searches for his toys, I found a really neat plastic beach buggy. I thought it was perfect for him and for the beach so I started the process by which to finalize the purchase.
Each screen went by asking for the information necessary to complete the transaction until I landed on a screen that offered another product at a huge discount so as long as I bought it during this purchase. I thought that was a great idea.
Here the customer is already making a purchase and the company is offering something at a big discount. What they are actually doing is increasing the revenue of each order or at least trying to. For the customer you save on the product itself as well as shipping charges. So this is a win-win situation for everybody.
If you run an online business where you ship products or offer services you too can offer a similar discount. For example if you sell woodworking tools and the customer buys some drill bits offer the drill bit sharpener at a reduced rate, free shipping and so on. Just make sure the discount that you give does not put you into a negative value. Otherwise what would be the point of the offer if you are just losing money? You are in business to prosper, not perish.
If you are a service oriented business you can tack on additional services for lower costs. For example if you are a drywall installer, you can offer to paint one coat of primer for a larger discount than if the person hired a painter. Sure the owner could paint it themselves, but the discount you are giving them is so good it is hard to pass it up. This will not only get you a little extra revenue, but because you made the customer so happy, they will invariably recommend you to their friends.
Whatever your business is you need to offer these extra discounted upsells to each and every customer that walks through your doors or makes a purchase from you online. Doing so will increase your customer base and your revenue with a very minimal amount of extra work.
About the Author Mike is the author of the book Vegetable Gardening for the Average Person: A guide to vegetable gardening for the rest of us, available on Amazon, Barnes & Noble and where ever gardening books are sold. He can be reached at his website: AveragePersonGardening.com where you can sign up for his free newsletter and he will send you a pack of vegetable seeds to get your home vegetable garden started.
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