February 2007 Sales For Mazda Down By One Percent From Last Year
Car makers are now starting to post their sales figures for the moth of February. In connection with this, the Mazda North American Operations (MNAO) recently released their sales figures for the month of February this year. Their total sales figure for the month of February for trucks and cars is 22,067 units. This is some 6.4 percent lower than last year’s sales figure which amounts to 23,580 vehicles. The car maker has sold 41,332 units for this year until February. This is a marginal decrease from last year’s 41,757 units.
The decrease in the sales figures by the Asian car manufacturer is due to poor sales of cars and trucks. As a matter of fact, the only model which sold higher this year over February of last year is the Mazda3 vehicle. For February of this year, the car manufacturer sold 8,667 units of the Mazda3. This is a 15 percent increase over last year’s sales figure for the said model. Even the fancy Mazda MX-5 Miata did not live up to its billing for February. Mazda managed to sell 1,107 units of the Miata, which is down by 14.5 percent from February 2006 sales figure for the model.
The Mazda5 and the Mazda6 also showed a decrease in terms of sale compared to February of last year. The Mazda5 showed a slip of 26.7 percent while the Mazda6 slipped by 18.5 percent.
The biggest slip in the 11 vehicle lineup of Mazda is the MPV. For February, Mazda only sold one unit of the MPV - this is a far cry from last year’s 1,546 units sold. That showed a decrease of 99.9 percent. A very poor performance indeed and such a feat cannot be even compared to the high performance level of Volvo belts.
Another model that did poorly in terms of sale is the Mazda Tribute. Last year, Mazda sold 3,122 units of the model in February. This year though, Mazda only managed to sell 402 units of the vehicle. Following the Mazda MPV, the Tribute is the second worst performer in the lineup with a decrease of 87.1 percent.
Aside from the Mazda5, good news also comes from the sales figure of the new vehicles introduced just recently by Mazda in the market. The CX-7 showed strong sales figures; Mazda sold 2,952 of this model for the month of February. Another new release which showed strong acceptance from car buyers is the CX-9. Mazda sold 1,168 units of this model. The year-to-date figure for the CX-7 has reached 5,719 for the first two months of the year. Meanwhile, the year-to-date figure for the CX-9 has now reach 1,250 units. With the help of these two models, Mazda may be on its way to increasing their sales figure for the succeeding month when compared to last year’s performance in the market.
Glady Reign is a 32 year old is a consultant for an automotive firm based in Detroit, Mi. she is a native of the motor city and grew up around cars hence her expertise in the automotive field. You can visit Volvo belts for more information.
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