First Impressions And Business Card Design

Your business and you get only a single chance to make an unforgettable impression. However the main aspect which is quite difficult to gauge is when these encounters are going to happen. Of course the scheduled business meetings and conferences are the best times to carry along a pile of business cards. But what happens when you meet a potential client unexpectedly as you are having a drink on your night out on the town? Or meeting a potential employer who is sitting next to you on the plane? Is your business card available and designed in a professional manner? Additionally, when you send out a business proposal or a resume, does your letterhead do justice in depicting your business or you in the manner you want it to? In all such cases, if you are a sharp businessperson, you would have an excellent business card design as well as an impressive letterhead.

Many times the business card design works equally well for the letterhead. Most of the card details will be needed for the heading of your letters as well. Cards are usually passed along from person to person and are only an accessory in creating the first impression; whereas the sales copy and letters are going to be the continuous contact of the company with a client. It is fortunate that the way the exchange occurs is not going to bear upon what needs to be included.

The items which are non-negotiable in letters and cards are the name of the company, personal name, logo, address and phone number of the company. These non-negotiable items only should form the details on a letterhead. A mail-out with a lot of clutter on top will give an impression of the sender being unprofessional and disorganized. The best way is to always present a clean image.

On the other hand there is more leeway available for cards. Some of the business cards design tips suggest that you can incorporate quite a bit of personal affects. Backgrounds which are decorative, slogans and personal photos can all be included in cards and are widely accepted. Color is essential but at the same time you need to maintain the simplicity of the design. For the card and the letter, the logo should always be included.

Etiquette plays a major part in winning over employers and clients when you are physically present with them, and passing along your card forms a part of this process. If your contact is through mail, the letterhead and card are crucial to create a favorable impression.

By: Jeremy Duboys

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Jeremy Duboys is the owner and founder of AllBusinessCards.com. ABC specializes in custom business cards. Design business cards in minutes using an exclusive online business card design system.