Five Key Things To Remember About Color And Font On Business Cards

Since they say that technically you have only seven seconds to make a first impression, it is important that your business card enhances that experience, not ruins it. The color and font you use on your card are as equally as important than the logo and contact information.

The color of the car should flow with the theme in total representation of your business. For example, if your company is providing "green" cleaning products to protect the environment, then you would have absolutely no reason to have a pink or black card. A better suited choice would be a neutral, earth tone color and design. This helps to display information about the product without any words at all. If the client can glance through their business cards and spot yours because the theme matches in their mind what they're looking for then you've done your job. Gradient backgrounds seem to be very popular and are very easy on the eyes to look at. The gradual color variance seems to draw the eyes in, even relaxing them a bit.

The font on your business card is just as important. You want to keep your fonts to a maximum of two different sizes on the card. Anything more than that on such a small area is just too confusing and annoying to the eye. The font should be a typeface that is easy to read. Sure, some fonts are really interesting and can certainly "glam" up a card but they can also ruin it. If the prospect can't read the card clearly or has to squint to figure it out the wording, the card is worthless. The size of the font plays a key factor as well. A font should be at or above 8mm. This is a comfortable size. The only things that should ever be printed smaller are items such as the ABN or QBSA numbers and those may use a 6mm font.

Your business card should be well constructed, easy to read and display vital information. It is essential that you take the time to design your card appropriately so that it can be used as a proper business tool.

By: Chris Le Roy

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