All types of internet marketers and home based business owners are wondering how Twitter plays into Google’s search engine ranking. The five steps listed below should clarity some of the common misunderstandings in addition to offers some simple pointers you can implement when optimizing your tweeting.
1. Account and Usernames
The username you decide to you should have relevance to your company or brand and your followers should be able to easily remember it since its attached to the end of your Twitter url. Your account name shows up directly after your username and can be the same or different. Decide on an account name which not only promotes your company but also you as an individual and leader.
2. Bio information
There are two different ways to tackle this area. On one hand you could include only the most keyword-rich verbiage as a means to maximize optimization. This strategy is more obviously noticed users are only given 160 characters, however, it’s often less personal and down-to-earth. By contrast, other marketers choose the more personal route without the keyword stuffing. These descriptions are often more effective in relating to the reader, however, lack the potential for optimization.
3. Tweeting
The first several characters, or the “lead-in”, in any tweet hold more weight in relevancy. Several studies show that this text carries more significance to search engines since it determines the tweet’s title tag. Count on the first thirty to fourty characters influencing the “lead-in”. Keep in mind that you need balance the keyword density with conversational verbiage to it retains a personal touch.
4. Your “Retweetability”
Since Twitter only allows for 140 characters, its often difficult to include your message along with the “RT” and username text in the case of retweets. Remember that retweets will feature some of the most recent usernames who have also retweeted the message. Viral tweets that spread like reproducing fruit flies should be no more than 120 characters to allow for several retweets.
5. Spread the word
Disperse your profile URL as widely as possible. Common ways of doing this are writing social media articles or press releases so that people will come across your company or brand when learning about the growing industry. Youtube videos that offer news or instructional content are also key for spreading your twitter information as a byproduct.
Daniel D. is an avid writer on various internet marketing topics and is the founder of the Doctor DubLi Team. He creates innovative marketing tools for novice and aspiring networkers worldwide from his office in Suburban Detroit. Learn more about his business and how his team is seeing success by integrating social networking and DubLi marketing
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