Our customers sometimes surprise us with the innovative and unique ways that they use our promotional products and items. If you thought that the only way to use promotional t-shirts was to hand them out at a trade show, take a look at some of the ways that our customers have used hand screened promotional t-shirts to promote their businesses.
Customer Incentives
One local company teamed up with a charity to raise money with a cricket match. The gimmick? The company purchased 500 shirts imprinted with the company logo and the charity’s slogan, and sold them through their outlets. All profits from the t-shirts were contributed to the charity, and on game night, anyone who arrived wearing the promotional t-shirt was admitted free to the match.
Branding Your Marketing Team
Guerilla marketing, street marketing, whatever you want to call it – it’s the hot new way to market your product. Send out teams of teens to hand out free samples or promotional coupons on the street and dress them all in distinctive branded t-shirts. They’ll get noticed, which will get your company noticed.
Expand Your Product Audience
A local family restaurant’s clever marketing gimmick targeted new parents in the area. Their hospital take-home goodie bag included an infant size t-shirt with the restaurant logo and the imprint “Feed My Mom and Dad”. Attached to the label was a gift certificate for dinner for two when the parents brought baby in wearing his or her new t-shirt. To really spread the good will, the staff snapped a shot of baby in the t-shirt to hang on their “Brag Wall” – and families returned for years to point out baby’s first dinner out to relatives and growing children.
Make a Loud Statement at an Event
Stand out loud and proud. One company treats all of its employees to a night at the races as a special employee incentive. Before leaving, each employee gets a brightly colored t-shirt screen-printed with the company logo. Nearly every year since beginning the promotion, they’ve got extra publicity when the morning paper prints a photo of the whole crew out for a night on the town.
Reward Your Customers for Extraordinary Feats
A small ice cream shop has turned their promotional t-shirts into hot items with a simple gimmick. Their trademark ice cream concoction is a massive dish of four scoops, three sauces, whipped cream and cracked nuts. For years, they’ve rewarded anyone who can put away five of the monstrous treats in a single sitting with a t-shirt declaring their feat. You can’t buy one – you have to EARN the right to wear an Awful-Awful Big t-shirt.
T-shirts may be one of the most common promotional items given away, but they’re anything but boring. All it takes is a little creative genius to turn a £3 promotional t-shirt into a lifetime of business.
If you’re looking for promotional t-shirts, look no further than YesGifts.co.uk, where you’ll find an enormous selection of t-shirts and other promotional clothing at the click of a mouse.
Tina Rinaudo is one of the leading lights in the UK promotional clothing industry. Tina is a key member of YesGifts, the UK's fastest growing online promotional t-shirts resource specialising in promotional pens, mugs, mouse mats, umbrellas, conference items and much more. For more information please visit www.yesgifts.co.uk.
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