Five Great Reasons To Get Your Company A Yearbook

Many people associate yearbooks with their former schools or year groups that they get at the end of the school year. Though they can be feel good collections of shared memories, light humour and mug shots of classmates, most year books in this category have a short shelf life. They’re soon ignored or left at the bottom of drawers only for reference many years down the line.

The concept of the yearbook can be adopted or transferred for use in corporate or business contexts and to achieve a range of objectives. If it is well designed, a yearbook can serve multiple purposes and can be used all year round.

Here are five great reasons for getting yearbooks for your company or business:

1. Team building: a yearbook can be a great way of fostering a sense of belonging and building teams. You can involve interested members of your team in writing articles, compiling anecdotes and jokes or taking photographs for the yearbook. The team that plays together can celebrate together when their efforts result in a great product of which every member can be proud.

2. Creating future memories: traditionally the yearbook is used for recording history and celebrating past achievements. But why not adapt the same format to create desired future outcomes by including your company’s business plans as well as current or future projects and programs in a user-friendly ways, with appropriate photos, graphics and charts. Such a compilation can actually play a role in inspiring team and company as a whole to work together to create the results you want to celebrate at the end of the trading year.

3. Advertising: a yearbook can be a great way of advertising your products and services. Indeed, it can be used as a superior kind of calling card to attract new business. Prospects can be given a good image of the company and the products that are featured. We all know that most advertising flyers and business cards end up in the wastepaper basket. But people are more likely to keep a yearbook for quite a while longer, if not for all year round.

4. Value: you can build some content value into your yearbook by giving useful information and tips on your services and products. In this way, you give the user a taster of the services you’ll like to promote to them. People tend to go back to the sources from which they get good value because they believe they will get an even greater value for a paid service.

5. Image projection: a yearbook can be a good way of projecting an A-class image to your own staff and thereby encouraging team members to see themselves as part of a group aiming for superior performance. Also, you can build in various forms of awards, recognition and celebration of superior performance to uplift team morale and as an encouragement to team members to aspire to higher levels of game play.

With the advent of digital printing and print-on-demand services, it is much easier than ever to get your yearbook organized and printed. There are companies which will help you with the production and other technical aspects of getting your yearbook done, with services ranging from economy to deluxe levels to meet all budgets.

By: Appiah Sackey

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SPC Yearbooks offer design and printing services for year books and planners in the UK.