Custom Search
|
|
Focusing Your Affiliate Marketing Efforts
Affiliate marketing is about giving people what they want. If they type in “buy bright yellow site with blinking red lights on the pants”, then you want to create a page on your site that has exactly product for sale. If a person who does this search then clicks on to your site, they are much more likely to buy because you are offering them exactly what they want. Most affiliate marketers do not take this approach. Why? Well, they get suckered by high traffic, low competition keywords that don’t really have any value. Let’s consider an example. A quick Wordtracker search reveals there are some 2,000 searches a day for “interesting facts about potassium” and almost no competition when it comes to getting rankings. Wow, that is a lot of traffic isn’t it? Well, so what? Yes, you will have a ton of traffic, but what are you going to sell them? Bananas? The problem with this approach is people get so fixated on traffic numbers that they fail to realize that the traffic isn’t going to convert into money. Put another way, they lose focus on the point of being an affiliate. There is obviously a better approach, but what is it? Let’s take a look. The far better approach is to promote individual products in the affiliate program you are pushing. You can do research and see which ones are being searched for. You then build a page offering the product. The traffic coming to these pages will be much smaller than our example above, but it will convert like mad. Conversions mean revenues and that is the point after all. The key to making money on affiliate marketing is to focus. Don’t get distracted. Focus on phrases that produce buyers who already have their credit card out, not people who don’t even know where they’re wallet is! Article Directory: http://www.articledashboard.com Thomas Ajava writes about sport shoes affiliate programs and other affiliate topics for AffiliateCommissionPrograms.com. |
|