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Four Steps To Revive Hair Salon Products
The same sort of marketing magic can be conjured for nearly any kind of item, even hair salon products. Come in from the grungy soccer field and get sudsy with the four S's for effectively packaging and marketing hair salon products. Shape: There are many bottle varieties on store shelves today. From the oval shaped, blaring blue Catwalk collection to the conical, neon pink and green Ego Boost from Bed Head. These shapes may set their items apart but a flashy appearance sometimes overshadows and disables a product's function. Functional choice: Cylinder. This classic bottle style is simple (tall, slender and circular) and it gets the job done. With a shape conducive to the contours of a hand, hair salon products will function flawlessly through smooth handling and distribution. So, those cylinder- using shampoo companies really were on to something after all. Squeezability: It's tough to start your day off on the right foot when you're standing in the shower with a shampoo bottle that won't squeeze. Selecting the right plastic can make or break a hair salon product. Functional choice: Low density polyethylene (LDPE). This is the ideal choice of plastic for this type of product. This squeezable material will ensure that customers are always able to easily access their product. Stopper: No one has used the word "stopper" for a hundred years, but for the sake of our "S" theme, just go with it. There are several options to choose from when it comes to dispensing lids, the most functional closure depends on the situation. Functional choice: For home use items flip-top and disc-top caps are your best bet. Equipped to be opened with the use of one hand, it's a dream come true for speedy wash n' rinsers! Customers using hair salon products in large capacities may find a pump more appropriate and functional for frequent, quick and easily managed distribution. Style: The style of a product is multi-dimensional, so much more than a visual representation. Leave the tough work to the experts (CPS Design!) and create a one-of-a-kind decoration (screen print or label) for your product. Keep three things in mind when brainstorming your own design; target audience, symbolism and content presentation. Functional choice: Audience - Are you selling to Vernon's old time barbershop in Nashville or to Ken Paves' hair salon in West Hollywood? Create an effective design that will appeal to your specified audience. Symbolism - Tresemme has me trained. Their green, "Flawless Curls" products are all I need. Consider simplifying the shopping experience through the use of coordinating symbols and or colors for each collection of hair salon products. Content - Hook 'em with your product's goods, but limit the spoiler alerts. Let the product speak for itself. Symbolism is a great technique to use when identifying a collection of similar products. Herbal Essences uses color to characterize all of their specialty collections including blue for hydration and red for long hair. Simplify the shopping experience with symbols and colors. And lastly, content. Encapsulate the benefits of using your product, but don't gloat too much. People want to be sold, but nothing is more detestable than a content heavy design. Starting or revamping a product line can be overwhelming. Stay focused by keeping the four S's - shape, squeezability, stopper and style in mind when packaging hair salon products. Article Directory: http://www.articledashboard.com Hair salon products are packaged in a variety of styles. Read Kayla Holman's blog and learn how to effectively package hair salon products. |
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