Email marketing is a useful way to promote products and services to people across the world; including existing and prospective clients. In most cases, companies hire professional email marketing firms to organize email campaigns. Small companies and start-ups design marketing emails on their own or use free email templates available on the Internet. However, very often, companies find it difficult to deliver mails to subscribers. In most cases, mails get flagged off as spam and never make it to the inbox. So, how can you evade such a situation? Take a look at the following tips:
Select appropriate words
Spam filters analyze email content. Terms such as limited offers, free, million dollars and cash are most likely to trigger of filters. Focus on how to steer clear of such terminology, without compromising the content. Track the latest spam- like terms by reading emails arriving in the junk or bulk mail folder of your account and avoid using them in your campaign.
Pay attention to subject lines
A subject line is the key to a successful email campaign. It is also the first element that spam filters scrutinize. Spam filters are likely to block your email, if the subject line is capitalized. Filters will also be triggered by over use of punctuation marks. For instance, if you add too many exclamation marks, then your mail will get blocked. The same rule applies to the use of currency symbols in the subject line.
Restrict graphics to a minimum
Graphics include images, videos and flash files. They will give your email a professional look and make them attractive. However, make sure you do not overuse them. Excessive graphical content in your email will set off spam filters, for sure. Graphics will also add to the size of your email and subscribers may get annoyed, when they try to open it.
Maintain a simple format
If you develop emails in HTML, then you will be able to access a range of formatting options. You can change the font types and size, the color of the fonts, the background etc. These options are enough for you to get carried away. However, do not forget that you have to get your emails past the spam filters. Hence, keep the format very simple. It will give your email a professional look and make it more readable.
These are some tips you can use to prevent sending spam to your subscribers through free email templates.
James Kipling is a html email newsletter templates best practices activist advocate for Benchmark Email , a leading Web and permission-based email marketing service.
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Business URL: www.benchmarkemail.com/email-marketing/html-email-templates
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