Frequent Logo Design Mistakes To Avoid

A few years back, a Las Vegas company launched an energy drink called Cocaine. Not long after its launch, the FDA pulled the drink from the market. Reason??? The word used as its logo was that of a notorious drug itself. The font in its logo resembled a white powder (cocaine). Its marketing language was rife with drug references.

Your logo should be capable of making your customers SMILE, that is:

Simple

Memorable

Inviting

Limited in reference

Exciting

For this reason you need to know beforehand all the common blunders that you might commit. After all, prevention is better than cure, isn't it???

For your due awareness, I have enlisted some frequent mistakes that most people make while creating a logo design:

1. Avoid amateurs; your logo design demands professionalism from you.

2. Don't just conjure up meaningless logos...design your logo with a purpose!

3. Don't be PC reliant...sketch your idea on a paper

4. Never clog the beauty of logo with complexity, just KISS (Keep it Simple Straight)

5. Make it compatible for all mediums.

6. Avoid adding unnecessary inclusions (co, Ltd, Inc)

7. Say No to Plagiarism; always remember the PEPSI-COKE Case

8. Dreadful color combination

9. Avoid certain typography issues (improper spacing, predictable, crazy and thin fonts).

10. Never initiate in color mode; start in black and white.

11. Haste makes waste....give your logo design attention it deserves!

12. Don't stick to logo design trends....create something original.

By: Charlie John

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