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Fresh Coffee Facts

* Coffee stales when exposed to oxygen. It is a gradual process that will deteriorate the flavour over time.
* It is noticeable after only a few days.
* Ideally, you want to remove coffee from an oxygen environment as soon as possible.
* But here’s the problem: fresh-roasted coffee lets off a delicious smelling gas for several days after roasting.

* This “gassing off” is powerful enough to burst any package you put it in.
* Historically, roasters would let the coffee “gas off” for several days, or would poke holes in the packages, so they would not burst.
* Both of these practices allow the coffee beans to stale.

Our Absolute Freshness:

* Our fresh roasted coffee beans go immediately from the roaster into our state-of-the-art packaging machine.

* (Flavoured and ground coffees need an intermediate step, of course).

* This machine pulls a partial vacuum, until the package looks almost like a brick pack.
* These bags contain a special one-way valve on the front.
* As the coffee “gasses off”, the gasses escape through the valve - without letting any air back into the package.

* Our process leaves less than 2% oxygen in the bag to slow staling drastically.
* This keeps the coffee absolutely fresh until you open the bag.
* This process is by far the best way to keep coffee fresh.

* More effective than any other package, even nitro flushes.
* However, you must use it properly. Some roasters let the coffee sit around in bins before packaging.

* (Note: we designed and developed the 2 pound retail bag!)

By: Rogers Estate Coffees

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