Generation Y Startups: How Using Social Media Marketing Is Shaping The Future Of Global Business

It's a fact that nearly 23% of individuals between 16 and 19 years old are unemployed. It's also a fact that they're perfectly positioned to dominate the corporate business landscape in the very near future. And they know it. More than 50% of recent college graduates state that they believe in self-employment rather than traditional corporate-based lives of servitude. Generation Y startups are on the rise - a big rise.

Facts about generation Y startups and social media marketing:

¢ More than 70% of high school individuals state their plans for launching their own companies;
¢ Of the entrepreneurs listed in the 2008 Inc Top 30 Under 30, 18 of them have Twitter accounts. Additionally, 19 of them are responsible for maintaining either personal or business-based blogs;
¢ Strategies for social media marketing are looked upon as completely necessary in order to grow businesses, especially from younger generation entrepreneurs;
¢ Generation Y entrepreneurs realize their positions of power and are acting diligently to change the face of the business landscape;
¢ GenY startups are very commonly based upon themes of status quo dissatisfaction;

Generation Y social media marketing strategies are reinventing corporate structures.

In example, Aaron Patzer, being very unhappy with traditional methods for customer service, launched his company, Mint.com, at just 25 years of age. He uses Twitter for both personal tweets and company customer service provision, along with his corporate blog, to keep his client base efficiently informed of all company happenings and developments. It took him only 26 months to gain over one million registered Mint users.

Through the use of strategic social media marketing, Generation Y startups on the Internet are able to achieve staggering growth rates. While Fortune 500 companies still rule the roost, young businesses are implementing technological and communicative innovations that capacitate them to satisfy the wants and desires of their targeted niches excellently. As a result, the entire foundation for global business is being reformed. The traditional rungs on the corporate ladder have broken. And Generation Y entrepreneurs, in the meantime, have begun wearing jet packs.

By: Demetrios Tzortzis

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Demetrios Tzortzis is a social media expert whose systematic approach to online marketing has effectively helped thousands of people across the globe grow their business. Demetrios works as a coach and mentor to help businesses maximize their Internet presence through strategic online marketing and brand maximization. Demetrios Tzortzis Blog Site Mastery Website