Geo-targeting

Surprisingly, the Internet has become the #1 tool for finding local resources. Online viewers can search for not only information or to simply shop but also find condos for sale in local neighborhoods, compare car insurance agents, and buy products at stores close to them. As a result, it is progressively more important to keep Geo-Targeting in mind when optimizing for search engines.

One should consider Geo-Targeting if:

• They have a local business
• Your potential customers search locally

In Geo-Marketing and Internet Marketing, Geo-Targeting is the method of determining the physical location of a website visitor and providing different content to that visitor based on his or her location – to target by not only a searcher’s keyword but also by the searcher’s geographic location.

A specific location can be a country, zip code, region, state, city, organization, or IP (Internet Protocol) address or other decisive factors. Geo-location software is typically used to provide the information for each visitor.

Geo-Targeting Example:

UPS gives each user the option of selecting their country location. They are then presented with different site or written content depending on their selection.

When dealing with Internet Marketing, the delivery of diverse content based on the physical geo-location and other personal information is automated.

By: codank

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About CODANK Charlotte Web Design CODANK is a top rated Charlotte Web Design, Internet Marketing and Search Engine Optimization firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. We specialize in web design and development, branding and identity, internet marketing, and content management systems. For more information, visit us at www