"The best way to increase your business’s long term profits is to establish long term relationships with your customers. If your customers feel a connection to your company, they are much more likely to regularly do business with you.
One great way to establish a relationship with customers is through greeting cards. Sending out personalized greeting cards can make recipients feel like they matter to your company (and they do) and make them feel better about giving their money to you.
Here are some common times to send cards to customers:
Christmas
This is an obvious time to print greeting cards and send them to your customers. Most people receive Christmas cards in the mail, and many people actually collect them. Try to make the cards that you send out as personal as possible. If you can, hand write each recipient’s name inside the card to add a special touch.
Birthdays
This is another rather obvious one. If you know the birthday of your customers – and you should be in the habit of getting this information – then you can send them personalized birthday cards. This can really have a big impact on them.
Valentine’s Day
Why not send out some Valentine themed cards in mid February? This can be especially effective if your company sells something related to love and relationships. But even if it doesn’t, you can still add a personal touch by sending out some Valentine’s Day cards.
Mother’s Day
Mother’s Day is quickly becoming one of the biggest holidays of the year. If you know which of your customers are mothers, send them cards! And, for any customer that is not a mother, send them a card reminding them to call their mothers (especially the men!)
Father’s Day
Believe it or not, sending greeting cards to the fathers on your customer list can be even more effective. That is because greeting cards are not as common for this holiday, so yours will stand out more. This is especially true if you sell some type of “manly” product.
Halloween
You don’t see too many Halloween greeting cards, do you? That is exactly why you should send some to your customers. If you can find a way to tie your business into this spooky holiday (and that shouldn’t be too hard) this can be quite effective for you.
Fourth of July
July 4th is known as the holiday of barbecues and fireworks, and for good reason. But that doesn’t mean that you can’t send out a business related greeting card to commemorate the occasion. But, as always, remember to personalize the cards to have the greatest impact.
Thanksgiving
If you don’t send greeting cards for any other holiday, at least do it for Thanksgiving. This is the natural time to thank the people who are most important to your business – your customers.
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