Glossaries And Faqs – Tools That Boost Search Engine Rankings
Among all the search engine optimization techniques that the SEO experts would suggest you to incorporate in your website to achieve higher search engine ranking, the importance of Glossaries and FAQs can not be underplayed. Let me talk about how these features, if deployed correctly, can make a world of difference to your search engine rankings.
Glossary
For a starter, Glossaries are a guiding star to your website visitors. Given the complexity in nature of each business activity, it may not always be possible for your visitors to figure out the meaning of some jargons that are too appropriate for the context to be replaced with simpler alternatives. However, we are not going to dedicate some pages of our website to the glossary only for the visitors. Having glossaries in your website, helps also in boosting the search engine ranking. How?
Google Algorithm is basically a credibility calculator. It considers a whole bunch of elements for evaluating the link popularity of your website. Links from other pages within your website to the glossary pages can be extremely effective as Google considers these links useful which boosts the credibility of your webpages.
FAQs
Frequently Asked Question help you build the credibility of your visitors on you. Whenever the visitors come to your site and see your products and services, they come up with different questions that are needed to be answered promptly. However, since it is not possible to answer the queries of your visitor, the least you could do is add a FAQs page which should consist of all the common questions that would strike your visitors’ mind. Moreover, you can also link your FAQs pages to other pages to help your visitors understand your better.
Tips for building effective Glossaries and FAQs
Keep it short
The pages that contain glossaries or FAQs should be short. Do not cramp each page with a lot of content. If possible, have multiple pages for both Glossaries and FAQs. However, limit the number of questions or definitions to 10 or 15 on each page.
Be specific
Be specific about each page when it comes to Glossaries. Do not mix it up. Devote singular pages for different topics.
Link to relevant pages
While formatting the content of the glossaries and FAQs pages, make it a point to give links to relevant pages to help your visitors understand your products and services better. This is really critical to their decision-making.
Back Button
Do not forget to put back button on each pages especially if you have multiple Glossaries or FAQs pages. They will help your visitors get back to the main page whenever they want to.
Add to Update
Whenever you find any new definition or item to be included in the glossary or FAQ pages, add them to your existing pages. Apart from helping your visitor getting updated information about your site, products and services, they will benefit your sites from search engine perspectives as well.
XML Site Map
Make sure that your glossaries and FAQs pages are included in your XML site map to help search engines regularly index those pages.
Maneet Puri is the Managing Director of LeXolution IT Services, a top-notch website design services company in India that offers a variety of web solutions including website designing services, website maintenance and internet promotion. He has several successful web projects to his credit. To know more about him, please visit www.lexolutionit.com
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