Are you underpants green, not through wear or lack of washing, but because they are made from organic cotton and are manufactured to fair trade principles.
Being environmentally friendly, having a low carbon footprint and caring for the environment need no longer be confined to how we shop for consumables, what cars we use or how we choose to travel. You can now wave your underwear as a flag of being eco friendly and green and there has recently been an increase in the amount of men’s underwear creeping on to the high street and ecommerce shops that are friendly to our environment and observe fair trade ethics.
Why use organic cotton? Well, conventional cotton production uses large amounts of pesticides and insecticides which have a large impact on the environment and the workers in the cotton fields. So organic pants make you feel good on the inside and current trendy retro styling makes you look great on the outside!
Many leading design brands of men’s underwear seem to be jumping on the ‘band wagon’ and are launching a range of organic cotton underwear, which seems testimony to the demand for them and the increasingly eco conscious shopper of men’s underwear.
What is interesting is the extent to which men’s underwear is being bought to demonstrate a moral and ethical responsibility to our environment and the world, particularly when not everyone will be aware of whether we are wearing eco friendly underwear. T-shirts emblazoned with eco friendly slogans make a clear statement about who we are and what we stand for. However, underwear is slightly different, unless you are ‘superman’ and wear yours on the outside of your trousers. Perhaps those who do buy eco friendly underwear hold stronger values and beliefs about the need to be ‘green’ and don’t feel the need to shout about it.
Either way and whatever your views on this might be, it is reassuring to see both manufacturers and shoppers adopting a social responsibility to or environment and others.
The author of this article is James Keightley of giggleberries home of men’s designer underwear and free worldwide delivery at www.giggleberries.co.uk and author of men’s designer underwear fashion.
Copyright by James Keightley (2008). You have my permission to reprint this article in your newsletter or on your website provided you leave the links, resource box and content intact.
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