Google Ad Words - Use Broad, Phrase Or Exact Match?
Broad
The the very least "advanced" of the 3 types which additionally applies to variations of the keywords chosen. If you choose, for example, the keywords:
download music videos
Your ad may moreover be shown for:
music download videos
videos music download
download videos music
In some cases this may not be in an challenge but in others, when re-arranged, can mean something completely unusual to what a person is searching for and therefore become untargeted.
Phrase
More targeted as it pinpoints the particular phrase, in too if you choose
"wii games online"
As you were in the business of selling console games online, it should moreover trigger:
buy wii games online
order wii games online
purchase wii games online
You do though run the risk of targeting unwanted terms these as
free wii games online
download wii games online
In this instance you will use the negative keywords feature and flag "free" and "download" so as not to arrive for these kinds of terms.
Exact
The most targeted match where you set the precise keywords to trigger your ad. These tend to be more longtail and will often times have a better ROI. So returning to the first example, if you chose:
[download music videos]
Then only when who phrase is entered will your ad appear.
Generally I'd recommend always starting on "exact" with the majority of keyword combinations, in particular the astronomical volume keywords. In some cases, such as "buy football boots manchester", you could probably simply as easy start off on phrase match due to it is lower volume and happening it includes the word "buy" but always be absolute to keep a check of what money you get on your phrase matches to look out for any words you must be adding as negative keywords. Once you have the majority if your keywords discussed by exact and phrase, use comprehensive to coat the lessen volume variations.
The key though is to repeatedly investigate your logs and use these to develop other keyword phrases as well as a negative keyword list.
Candy is an Internet Marketer, passionate about the infinite possibilities of Internet Marketing. You can go tinyurl.com/7oaydp to get your FREE Internet Marketing ebook now.
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