On this blog and with actual businesses in the real world, I've been talking a lot lately about pay per click marketing and how important it should be to practically anyone doing business online. And as I always say in those discussions I find Google fascinating as a business model because nobody really knows how they price their main product which, of course, is Google Adwords.
Well, Google have ears! They just came up with a video clear enough, and interesting. It shows how they price their ads. It also tells customers how to lower the costs and how to be more productive.
What I enjoyed most was finding out just how much importance Google puts on click-through rates. This makes sense as Google has always been consistent in saying that above all else they want their ads to be relevent to their visitors. The more often an ad is clicked on the more "votes" it gets and Google sees this as a sign of quality.
At first I didn't pay attention to this video, but I become more and more interested every day. What counts is that you know how to keep up with things that will enhance you. Isn't that doing good business?
To find out what Google is apt to... watch this video! It will only take about 10 minutes but will show a lot to learn.
E. Alan Haaranen offers SEO services to small and medium sized businesses. His site at www.ehaaranen.com is chock full of his experience and advice after marketing online since 1998. Drop by for a visit and see what you're missing.
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