Google + For Business: 4 Ways This Technology Can Help You

Companies that ignore emerging technology and new ways of reaching out to their client base do so at their own peril. Instead of eschewing new methods of communication, the wise business owner embraces and exploits them, and does so before they become oversaturated with competition. If you've never considered the applications of Google + for business, you could already be falling behind the curve. Companies that waited until 2010 to create a MySpace page certainly wouldn't be able to tell you about the benefits of the network, but those that joined five years earlier might have a different story to tell. Those who get in first have an automatic advantage. Here are four ways this technology can help you get ahead.

Telecommunication

Scheduling a meeting with your associates across town, your long distance clients, or even your own employees can be challenging at times. It takes away from the focus of each person's job, and it can become a hassle for client and company alike. Using Google + for business purposes means you can bring meetings straight to your desktop and keep everyone busy at the same time. Using the hangout feature, you can hold loose meetings where no one has to work around their already jam-packed schedule to find the time.

Personal Interaction

For some old-timers, the concept of referring to an online social network as "personal interaction" will seem like blasphemy, but this is what the world is becoming. Is interacting with your customers and top clients through a live hangout better than giving them a call on the phone or sending an email? Almost certainly. It won't be for everyone, but it is another option you can cull from when you're looking to add that personal touch. It's this sort of interaction that builds loyalty.

Promotional Events

When it all comes down to it, all of this is about promotion. That is where your head should be when considering the applications of Google + for business. You can use the hangout feature as a way of holding a live drawing. Find something to give away (an ebook, some aspect of your service or product, a promotional item such as a set of pens or a poster) and hold that drawing online.

Staying Connected

Even for small businesses that manage to make sales, it can be challenging to follow up with those customers. Using Google + for business gives you another way to stay connected with past customers and turn them into repeat customers.

By: aardis

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Using Google + for business creates a new, exciting way to connect with your customers. Don’t get left behind. Learn more at www.searchinfluence.com/.