Great Ways To Tilt The Marketing Scales To Your Favor

If you’ve been in business for too long, you’ll know how frustrating it is to have to compete with more businesses than you could ever count. Not only are you vying for the attention of your target clients with businesses that is in the same industry as you; you’re also competing with other companies in a totally different industry.

Then you also have to contend with the same marketing collaterals such as brochures, catalogs and door hangers that so many marketers are also using regularly. Your door hanger printing for one may seem insignificant then if you try to run your ads next to a hundred other ads. Now you ask yourself why you get inquiries less and less. What’s worse, you still have to pay the same advertising rate anyway, which by the way, remains the same year after year.

And whether online or offline, you’ve been told a thousand times by so-called marketing gurus and experts that the only way you can be in the lead is to have a compelling title, an astounding guarantee, a call-to-action that works every time, and a mile long list of benefits that your target audience will appreciate and enjoy. All of these in your marketing campaigns such as your door hangers and door hanger printing.

It’s true. You need all of those to be able to succeed in your chosen niche. But you also need to add one thing to the list – you need to stand out from among the crowd. What’s more important is the ‘how’ that would make your advertisement stick out.

You can easily, and more significantly, cheaply provide your target audience with effective marketing campaigns that can stand out. These ideas from one marketing expert will tell you how:

First, try to turn your ad upside down. According to the marketing guru, this strategy is a risky one indeed but it proves to get incredible results. Don’t be comfortable with designing your door hanger printing for example in the usual pattern – where the orientation is always vertical. Try doing it upside down to cause curiosity Try doing it first the right side up for a month or two. And then turn your ad upside down and run it for a month. You can see how the two strategies will differ in the results.

Second strategy is to circle your message with a green pen (not red) and make sure it looks handmade. Studies have shown that the color green is the shade that the mind is first attracted to. Circling your message with green ink and making it look like somebody has bookmarked it can impress on your target readers that someone else is interested in what you have to say.

Lastly, provide a different angle to your ad – literally. Tilt your design on an angle. Again, encourage curiosity in your ad by providing a different twist to your design. You can then add a difference as you make your design look out of place among the many ads out there.

The key to these strategies is to test and measure it first in low-cost mediums. When you see the results, decide on what will be most effective for your purpose, and then have your print provider produce your stand out ads.

By: Kate Manheaven

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