Great Website Design For The Professional Practice And Small To Mid Size Business

Great websites create emotional connections that effectively influence people. They build brand name awareness, recruit candidates for employment and even improve client services. A great website is a spokesperson that generates prospects as well as press coverage, around the clock.

Developing and designing an effective website strategy for your practice involves communicating a compelling difference. How is your practice uniquely positioned to meet the needs of your prospective client or patient?

Plan the development of your website:
Most websites are built without a marketing strategy and for that reason they often deliver disappointing results. Once you have defined your objectives for your website, take the time to consider exploring how you will achieve them. What do you want your prospective client or patient to do when they arrive at your website? In order to arrive at that action what would they need to learn about your unique ability to solve a problem for them? How can you communicate this information through graphics, copywriting and technology in a manner that effectively influences choice?

Build your website:
Building your website will involve selecting a programming language, developing the site architecture, designing navigation and assigning a hierarchy to your content. Ultimately you will need to ensure that visitors will be able to easily find the information they are looking for, remain oriented throughout their visit to your site and enjoy a positive online experience that leaves them feeling connected to your practice.

Maintain your website:
Just as most websites are built without a marketing strategy, most website are also built before consideration is given to a budget or plan for maintenance. The key to nurturing interest in your website is to keep it fresh with current news so that visitors will have a reason to return.

Administer your website:
A website can support operational and client service aspects of a professional practice with the addition of an extranet that services clients online, an intranet that communicates with employees, a self-administration area that generates website maintenance cost savings or a contact management system that enables cost efficient online marketing activity.

Optimize your website for search engines:
Your website will only be able to meet your business development objectives if your prospective client or patient can find it. Optimizing your website for search engines is a very involved process. Simply put, it involves copywriting that is focused on the keywords that searchers will use as well as numerous, high quality links to your website from other websites.

By: Sandra Bekhor

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Bekhor Management is a business and marketing consulting firm focused on professionals in Toronto, Ontario. Visit our marketing, strategic planning and website design resources and website design services or call us at 416-969-9600 for an initial consultation without fee or obligation. Copyright 2007 – Sandra Bekhor.