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Grenada Wins The Title Of Caribbean's Best Tourist Board Website

Last week popular web portal, TravelMole, the first online community for travel and tourism, announced the winners of the TravelMole Caribbean Web Awards during the celebration of the Caribbean Hotel & Tourism Association (CHTA) Marketplace held in Nassau, Paradise Island, Bahamas on 21st January 2012.

For providing online users with an outstanding online portal illustrating the best of Grenada holidays and what they have to offer to the discerning traveller, the Grenada Board of Tourism won the coveted title of Caribbean Web Award for Best Tourist Board website at the second edition of the popular awards.

Grenada's tourist board website was picked as the absolute winner based on the webpage's use of modern technology, its user-friendliness and the degree to which it managed to highlight the Caribbean holiday destination’s key selling points. The website was also deemed a very complete and informational online portal through which visitors could find out more about Grenada as a destination and the different Grenada hotels.

Graham McKenzie of TravelMole presented the award to Grenada and noted that Grenada’s site had won because the judges were impressed by the home page design. "When you study the site, it gives the feeling of being beautifully crafted and makes one want to go inside and find out more. The tourist board section is one of the more popular and therefore competitive of the awards, and for this reason Grenada should feel proud of their online achievements.” - he said.

Orlando Romain, E-Marketing Officer at the Grenada Board of Tourism, added, “Considering that we recently launched a new booking engine, I think that this is a double victory for the Board.”

Other organisations that were awarded at the ceremony include Comfort Suites, Virgin Atlantic Airlines, Luxury Villa Rentals of McLaughlin Anderson, the Retreat at Lookout and UK Tour Operator I Explore.

The Grenada Tourism Board was overjoyed at their website achieving the winning title and conveying the right image of Grenada holidays to potential visitors and holidaymakers. The board explained how they placed a strong emphasis on the use of its destination website as a key component of their overall marketing strategy.

By: Susan Crown

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During the TravelMole Caribbean Web Awards recently held in Nassau, Grenada walked away with the title of Caribbean’s Best Tourist Board website, to the delight of the country’s’ tourism authorities who worked had to develop the online portal, designed to portray the best of the nation’s tourism attributes and promote Grenada holidays.

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