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Grow Your Business - Get More Customers
* Increase Your "Market Reach" The way to making more money from your business is to "increase your 'market reach' ". That is, you need more exposure among your targeted audience. Your business needs to be in front of as many potential customers as it possibly can be. Out there in cyberspace somewhere are all of the customers who would ever possibly be interested in your products. There are a maximum number of people out there who have the potential of doing business with you. Your job is to find as many of them as humanly possible. You want your marketing to reach as many of those who might do business with you. Now, there is a simple formula that you can use to measure how well you are reaching your potential customers. The formula for market reach on the Internet looks like this… Site Traffic + List Size = Market Reach Just on sheer numbers alone, growing your business is based on how many visitors arrive at your website and how many subscribers you have on your list. For example: All things equal, 10,000 website visitors will generate more profits for you than 1,000 visitors. All things equal, 25,000 opt-in subscribers will generate more profits for you than 5,000 opt-in subscribers. You need more market reach than you currently have. More website traffic and a larger list. That is one aspect of growing your business and profits. So, what needs to be a priority in your weekly activities? Building your opt-in lists and increasing your web site traffic! Every single week, devote time to getting more subscribers to your lists and more visitors to your web site. In fact, I recommend that you create a weekly activity checklist. That is, create a list of action steps for growing your lists and traffic and divide them into daily activities to complete. The main lesson to learn is this: it’s all about the system. You find something that works and you repeat it over and over again. Sure, you tweak it from time to time to improve it, but it’s the system that you use. Listen to me, and listen good – when it comes to cranking out profits for your business, a “system” makes it easy, and it makes it work. Learn this: The single greatest thing you can do to grow your business is develop a list of profit-boosting activities that you consistently complete on a weekly basis. Pay attention to the following:- * Write an Ezine article to promote your list, product, site or affiliate link. * Submit the article to your “Ezine distribution network” for results: * Publish article to your own opt-in lists. * Load article to a page at your web site. * Submit article to major article directories. * Submit article to your list of ezine publishers. * Inform your affiliates and JV partners of your article. * Publish your weekly newsletter, including your newly written article. * Make personal remarks about a specific product or service and offer an incentive for anyone purchasing. * Cross promote one of your free reports, blog posts, minicourses or existing articles. * Refer to any contest, joint venture project, sub-list or other business-building activity currently available. * Setup a joint venture partnership to (a) build your list, or (b) grow your traffic. * Option 1: An “all-inclusive” project with multiple partners. * Option 2: An “exclusive” project with one partner. That’s just a sample of what you can do. The important thing is to actually establish a routine. Get your own list of activities to do every single week. Plan things out into daily assignments. You don’t need to try it all at once, or attempt to do too much. Just get some things on a regular schedule that you can follow week after week to gain some momentum and steadily grow your business. Include the following in your action steps to build your lists and grow your traffic. * Write ezine articles * Create viral reports * Conduct and / or participate in joint ventures * Bid on pay-per-click search engine listings * Experiment with SEO tactics * Purchase solo mailings and other paid advertising * Exchange links, articles, popups, ads, etc. with other marketers * Post questions and answers to relevant forums * Work with your affiliate program * Get your list members involved in marketing for you Article Directory: http://www.articledashboard.com Andrew Tomkinson is an Internet Marketer and Information Publisher. He publishes Web Sites on Affiliate Marketing and Health and writes Articles, Newsletters and Ebooks. www.virtualpropertyenterprise.com |
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