In the past month, I have been traveling extensively and it seems to me as though that is not going to stop any time in the near future. The reason, very simply, is the lousy state of real estate. What is interesting is that my Simple Appeal method is quickly gaining nationwide recognition, because, at the risk of sound arrogant, it works. The truth is that effective staging works and should be used every time. In a sellers market, it will serve to transact the property at a much higher price than other comparable properties. In a buyers market, it serves to transact the property faster. After all, time is money and there is no greater example of this than when you are still paying for a mortgage that you thought would have been gone months before.
As my system, services and speaking become more and more in demand; it tells me that people become more and more aware of what it takes to still run successful real estate businesses no matter the market condition. How many times have you looked back in life over something that seemed very tragic and ultimately you were grateful for the lesson (sometimes this takes awhile…I know!)? That is what is happening right now. We are being taught many lessons, and if we pay attention, we will continue to thrive today, but even better, we will explode our businesses on the next market transition.
Most of you know that I am a very active real estate investor. As a matter of fact, that is how got my start as a Professional Home Stager. Okay, I digress… As we watched our market comes to a screeching slow down (in other words, the real estate brakes were slammed on)—I had to focus on reworking my staging system and then repositioning it as well. It is what forced me to come up with the “5 Steps to Selling Real Estate in 30 Days or Less.” As a result of that, I recently sold nearly $80,000 in 75 minutes to investors that knew that my system would help them to transact their properties faster—and they are right. The difference between my system and that of everyone else in the staging and design industry is that I know real estate and I know what it takes to sell a property. I did not get in this just to make a property pretty, I did this to sell.
This is not meant to be a sales pitch, just an observation. It takes more now to sell a property, take a look at the steps that I gave you in this months “tips” articles. The point though, is that if you are willing to go the extra step, not only will you sell faster, you will make far more money by not holding a property one day longer than necessary.
Karen Schaefer is an Investor, Writer,Speaker and Property Designer. She is the founder of Simple Appeal, Inc., the Premier Nationwide Staging and Design Company as well as APSD, The Association of Property Scene Designers.She is known nationwide as the Expert on selling properties in ½ the time at full market value.Learn more about Home Staging, Curb Appeal, Real Estate Marketing and Selling, visit www.APSDmembers.com.
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