How Can A Social Utility Bring Social Change?

Thanks to the unprecedented rise in the usage of social media tools and networks, the chasm between the real world and the online social media bubble seems to be fading. The fact that individuals across the world are using social media for social change, the concept is being regarded an effective tool to reach out the masses. It has been more than welcoming to see business organizations and government agencies join the bandwagon by using social media platforms to communicate with people with utmost transparency. More than using the Internet for making a buck, companies are also trying to use it for sharing their CSR efforts with the key stakeholders along with extending their support to global issues like Climate change and rising carbon footprint.

Public awareness is encouraging business organizations to communicate their state of business in an honest manner. Companies are looking for an effective online virtual networking website where they can engage their stakeholders and promote their good work. Justmeans is one such social utility website that has been providing an interactive online platform for companies and individuals to share their socially responsible efforts. With the assimilation of major trends like social media benefits and corporate social responsibility, Justmeans has helped companies take their stakeholder engagement to the next level. Envision a platform where initiatives for social and environmental sustainability can be integrated with core business strategies. Justmeans has been trying to turn this vision into a reality for several Fortune 500 companies as well as small enterprises.

One can’t deny the importance of social networks and online activities like blogging. Millions of people are using it to reach out a wider audience and make a difference. Taking this concept into consideration, Justmeans offers the new Good Work FrameworkSM to its clients with customizable newsfeeds and search functions. This framework includes the Standard Framework, the Basic Framework, Suite Framework and Executive Suite Framework. Interactive campaigns can be hosted by companies at once on several URLs. With the help of Justmeans’ analytics, companies can keep a track of their online communications results. A single engagement such as crowd sourcing campaign, contest or quiz can be run simultaneously on several host websites. In short, the website offers an ideal platform for doing Better Business.

Besides companies, anyone interested in sharing good work can sign up with this social utility for free and create their profile. Individuals can even post their resume and mention their contact information and education history for job search. Companies can also promote their green events and CSR events, post jobs and upload press releases. Users can update their status, view good work postings made by other members and even follow their updates. Growing into one of the fastest online communities, Justmeans has been striving hard to help companies make a difference to the society and the environment. Since companies are realizing the benefits of transparent communication in order to maintain a strong corporate reputation, the responsibility of Justmeans has increased to a great extent.

By: Kevin long

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Kevin Long is the founder of Global Deaf Connection and the co-founder of Justmeans, a social utility site that helps companies to attract and ignite advocates of better business. Kevin has done significant business development work for both for-profit and non-profit organizations that support good work.