Ask any chiropractor what the very best type of patient is and you’ll get one overwhelming answer: referral patients! That’s why every chiropractic practice needs an online patient newsletter.
In the old days (five years ago!) a new patient would show up in your practice as the result of the compelling words of a delighted patient. That’s still true. But these days with the advent of the Internet, the actual referral is different in one key aspect: it will be done electronically by forwarding an email or webpage to a friend.
That’s why you want a new patient-friendly patient newsletter!
When you write and produce your patient newsletter which you’ll send to active and inactive patients, imagine that you’re equipping them to forward it to a friend or family member you don’t know. So besides the usual news and information about chiropractic, be sure to include information about health issues that respond to chiropractic care. Perhaps include what a typical first visit is likely to involve. Even a link to download your new patient admitting paperwork!
And don’t forget to alert your current patients that you have openings to see new patients! It’s not necessarily obvious to patients that you can help more people or are interested in doing so. It might be extremely busy at they time they normally receive their care. And the idea that you have capacity to see more new patients may not be obvious or even occur to them.
It all comes back to the Forward Button and including a healthy mix of articles that could alert new patients and persuade them to begin care in your practice. As the word-of-mouth process goes “viral,” having a practice newsletter is essential. Of all the chiropractic marketing out there, a chiropractic practice newsletter (along with a practice website) has to be one of the most effective tools that you can employ.
