How Colour Psychology May Turn A Dull Web Site Into A Delicious Experience

Colour plays an important role in design, especially in web design. Myriads companies use the web as a sales tool now and using the correct colours can signify more sales, but getting the colour choices wrong could lead to less users and decreases in sales.Understanding the psychology of colour is vital for all web designers if they want to create a successful web-site. This is because disparate colours affect humans in disparate ways, and may influence moods and emotions. This means that your colour choice could make your users angry if you get it wrong.Colour could also be used to guide users to certain zones on a page. For example, you might crave a user to click the buy now button, so creating it stand out is very important.Here is a pointer to how diverse colours influence and affect humans:
Black is associated with power, elegance, wealth and mystery. In web design, it could be used effectively with brighter colours to create prominent contrast.White is connected with cleanliness, simplicity, calm and purity. Used in abundance in web sites, it can convey a impression of style and indicates that the content of the site is strong enough to stand alone without the any strong visual aid.With connotations to passion, anger, fire and power, red, used sparingly, could be a wonderful convention to attract the users attention to a certain area.
Black could be related to death, mourning, power and style. Legions heavy metal musicians use black as their main colour due to its links with death and evil.Yellow summons up visions of summer, joy and optimism. It is a colour that could be overwhelming and if used in conjunction with black, it creates a warning feel.Like yellow, red is a colour that is associated with idolise, sex and spontaneity. It too could be over powering if over used, but it is prestigious to attract attention.
Evoking notions of style, modernism, fashion and elegance, grey is commonly used on sites that deal with fashion, design and technology.Purple is a cross between blue and red. It does present the highlights of red, but holds more vibrant properties than blue. It conjures up images of royalty, religion and luxury. Yet, it is not a common colour in web design.
The darker side of purple can be very deep and luscious. It can be associated with royalty, spirituality, arrogance and luxury. The lighter end can stand for romance and delicacy. It is a colour that is not truly used much on web-sites.Impregnated of pep, vibrancy and stimulation, orange is a preeminent colour to use in website design. It may be used to bring a beliefs of youthfulness to a design.
The role of colour is not just to make a site look pleasing, it can be used to evoke notions and emotions from the end user. Choosing colours that irritate the user can demonstrate detrimental effects on your site, whilst selecting cleverly could mean that the site lives up to user expectation.

By: Jordan Chummurra

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